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This web page had the following on the site, "Welcome to North Carolina Custom Modulars." We saw that the web site said " Ritz-Craft Custom Homes only Dealer in Piedmont." It also said "Custom Build for Less! Now is the time to buy a new home. Lets face it, were not getting younger, rates and building prices are not dropping and rent is certainly not a good investment. Visit North Carolina Custom Modulars ONLY. That meets their budgets and desires. Today and learn more about modular or about model customization. We are North Carolina Custom Modulars." The header had custom homes near me as the highest ranking optimized keyword. It is followed by home builders near me, custom home builders near me, and NC custom homes which isn't as ranked as highly as custom homes near me. The next words justmodulars.com uses is NC custom home builders. NC home builders was included and could not be viewed by search parsers.